INFO

The idea of designing typefaces is to enhance how a message is communicated. The idea for Snap 2 Grid was to use simple square shapes on a square grid.It is a visualisation of a chocolate typeface designed for brand identity and advertising but also to bring appeal to the design process. The objective was to simplify the process of type design down to almost child-like building blocks yet keeping the technical appearance of a grid. Experimentation can be very important in the development of ideas. Sketching, observing and building 2D and 3D forms can help the design process along. Snap 2 Grid begun with cardboard blocks with magnets attached that could stick to a refridgerator. This brings back ideas of baby building blocks and early learning and has lead to the modular letter shapes of the Snap 2 Grid display Typeface.